Today’s post is a slight diversion from my usual vegan recipes and crafts, but it’s about something important to me.
If you guys read my blog regularly, you know that food waste is a pet issue for me. We waste nearly half of the food we produce, and while there are a lot of ways that we can prevent waste in our own kitchens, a lot of that waste happens on the industrial level, way before our food makes it to the grocery store.
Some food waste issues are big, systemic, and hard to tackle. Some, though, really just feel like an attitude problem that we could easily fix. Much of the produce that goes to waste here in the U.S. isn’t rotting in fields or in our crispers. It gets tossed, because it’s not pretty enough.
I’m still a big fan of individuals reducing our food waste footprints, but we need to also tackle larger-scale food waste issues if we’re really going to make a dent in the 40 percent of food we’re wasting. That’s why I was thrilled when the folks at Eden Juice wanted to become a site sponsor.
Eden is a juice company with a mission to reduce food waste by making juice with ugly produce that would otherwise go to waste. Co-founder Dan Blake says, “Companies like Eden are important because of their belief that diversity and imperfections aren’t flaws to be corrected but traits to be celebrated.”
The folks at Eden want to start rethinking our food system to value nutrition, not visual perfection. Ryan Caplin, another co-founder of Eden, said, “We need to educate our generation about what really matters with food. We need to start assigning value to our food based on nutrition, not superficial standards. And we need to become smarter in the way we consume those foods.”
It’s a shift we need, and juice is such a great way to start, since it doesn’t really matter what that apple looked like before Eden bought it from the farmer.
My contact at Eden sent me a list of the introductory flavors they’re looking at. I was so happy to see that they’re all vegan and free from added sugars. Check it:
- Citrus: carrots, orange, Granny Smith apple, lemon
- Light Green: red and green apple, cucumber, spinach, celery, fennel, lemon
- Root: beet, red and green apple, carrot, fennel, lemon
- Green: spinach, kale, cucumber, parsley, apple, lemon ginger
- Seed: chia seeds, lemon, cucumber, mint.
I think that I’m most excited about the Light Green and the Seed varieties. Fennel in juice sounds amazing, and you know that I can’t resist a good chia cooler!
Eden Juice Needs Our Help!
As someone who used to run a small business myself, I can tell you that getting started can be hard, especially without capital. I was lucky to be pursuing a passion that didn’t require a lot of start-up funds, but even for me, it took a year of me and my husband both aggressively saving to make my leap into entrepreneurship.
Mass-producing juice takes a bit more equipment than I needed starting out, and Eden is launching a Kickstarter campaign today to help cover their startup costs.
Eden is offering Kickstarter funding perks ranging from branded Eden T-shirts to multi-day juice cleanses to monthly and yearly juice subscriptions, so it’s more like placing a preorder than making a donation.
They’re raising the money to improve production efficiency and to be able to make the juice more accessible. Starting out, the juices will be sold online. The eventual goal is to also have them in retail locations.
I want to drink these juices, y’all. And I want to help Eden divert food waste from landfills. I brought them on as a sponsor because I believe so strongly in this mission. It’s an amazing step towards making positive change in our food system. If you agree, I hope that you’ll throw a few bucks their way!
The folks at Eden are also giving away $150 Visa gift cards to three people! You can enter the giveaway right here: